eCommerce Buyers Clustered In The US, UK and Australia

eCommerce Buyers Clustered In The US, UK and Australia

Cross-border commerce unlocks new levels of success for eCommerce brands. Savvy merchants used 2020 to expand their scope, and reaped the benefits accordingly.

Our research found that eCommerce buyers were primarily located in three countries:

• The US
• The UK
• Australia

Leaders aside, more than three in four (77%) cross-border buyers live in 12 developed nations, seen in the graphic below.

Merchants can use these insights to craft their international growth strategy. After all, it’s best to ship to where you customers are. As you consider scaling internationally, check if your web store analytics data shows buyers in these growing countries. If so, the likelihood of success is high.

Exempting the leaders, eCommerce buyers in 2020 were found in the following counties:

• Germany (4.6%)
• France (3.7%)
• Brazil (3.7%)
• Japan (2%)
• Italy (2%)
• Singapore (1.6%)
• Israel (1.5%)
• New Zealand (1.5%)

As eCommerce becomes more habitual, expect these markets to increase their share in purchasing, respectively.